diff --git a/build-all.sh b/build-all.sh
index e7b5fa6..0da4364 100755
--- a/build-all.sh
+++ b/build-all.sh
@@ -30,7 +30,15 @@ for f in "${files[@]}"; do
 	echo "Successfully built ${base}:${suite} with context ${build_dir}"
 	echo "                       ---                                   "
 
-	docker push --disable-content-trust=false r.j3ss.co/${base}:${suite}
+	# try push a few times because notary server sometimes returns 401 for
+	# absolutely no reason
+	n=0
+	until [ $n -ge 5 ]; do
+		docker push --disable-content-trust=false r.j3ss.co/${base}:${suite} && break
+		echo "Try #$n failed... sleeping for 15 seconds"
+		n=$[$n+1]
+		sleep 15
+	done
 
 	# also push the tag latest for "stable" tags
 	if [[ "$suite" == "stable" ]]; then